History of Oldtown

1. 2 Brief clarification of the company’s history The OldTown White Coffee, OTWC (Chinese: ) is the largestâ kopitiamâ restaurantâ chain in Malaysia. Its principle central station is in Ipoh, Perak, Malaysia. Set up in 1999, the fellow benefactors and Executive Director, Mr. Goh Ching Mun and Mr. Tan Say Yap are the fuse of White Cafe and give quality white espresso to Malaysian family units and the food administrations industry. It makes moment refreshment blends and items, notwithstanding working more than 180 bistro outlets all through Malaysia and the region.With over 10 years of involvement with the espresso drink industry, both of prime supporters were instrumental in the development of the Oldtown Group of organizations. Next, Mr. Lee Siew Heng, Group of Managing Director who assumed a noteworthy job in actualizing the general vision, technique and advancement of the Oldtown Group is the one of help them to joining Oldtown Group. In 1999, they effectiv ely to market the moment 3-in-1 espresso blend under the â€Å"OLDTOWN† brand name for the retail sector.By end of 2009 October, the â€Å"OLDTOWN† 3-in-1 moment espresso blend was sold in around 1,348 retail outlets across the nation in Malaysia, roughly 550 retail outlets in Singapore and around 2,100 retail outlet in Hong Kong. In 2000, the â€Å"OLDTOWN† brand of 3-in-1 moment espresso blend is the main fare to Singapore. In 2001, White Cafe showcasing initiated tasks as the promoting arm for the Group’s refreshment items. During that year, the product offering is extended and incorporates various varieties of the moment espresso mix.In expansion, moment espresso blend has additionally extended fare to Hong Kong markets. In year 2002, White Cafe got a HALAL affirmation from the Islamic Religious Department of Perak for the Group’s drinks. This is the piece of OLDTOWN Group’s goals, which is to create the refreshments as per the Islamic l aw. Around the same time, OLDTOWN Group’s have effectively extended to across the nation retail dispersion of 3-in-1 moment espresso blend to cover East and West Malaysia through significant hypermarkets and supermarkets.In 2003, OLDTOWN Group’s have additionally effectively popularized the new mix of 3-in-1 moment milk tea for the retail advertise under the â€Å"OLDTOWN† brand name. Taking into account growing OLDTOWN producing exercises, OLDTOWN Group’s fused Gongga Food in 2003 and initiated activities in 2004 assembling broiled espresso powder for the street administrations part utilizing the Group’s restrictive bean simmering process. OLDTOWN Group’s likewise conveyed the broiled espresso powder to conventional coffeehouses in Ipoh and different states in Malaysia.In expansion to the food administrations division, cooked espresso powder is additionally advertised to the retail area under the â€Å"NANYANG† brand. In 2004, it lik ewise further entered the fare markets for 3-in-1 moment espresso to cover the United States, Canada and United Kingdom and in this manner in 2005, Taiwan and Indonesia. In 2005, OLDTOWN Group’s extended vertically into the food administrations division by opening a chain of bistro outlets dependent on the conventional Ipoh coffeehouse setting and atmosphere under the â€Å"OLTOWN WHITE COFFEE† brand name.This is a piece of the Group’s procedure of underwriting and fortifying on the â€Å"OLDTOWN WHITE COFFEE† brand in the food administrations industry. Around the same time, Kopitiam Asian Pacific started activities in the permitting, flexibly of food, refreshments and other thing, and arrangement of the executives administrations to â€Å"OLDTOWN WHITE COFFEE† bistro outlet. Since the opening of the first â€Å"OLDTOWN WHITE COFFEE† bistro outlet in Ipoh in 2005, the chain of bistro outlets have extended to arrive at 137 bistro outlets in M alaysia and Singapore as at 31 October 2009. This included completely and incompletely claimed, and diversified bistro outlets.In 2005 and 2006, OLDTOWN Group’s has set up the auxiliaries to be specific as Old Town Kopitiam, Old Town Kopitam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam Cheras, Conneczone to concentrate on working bistro outlets in various zones and states inside Malaysia. To help the bistro outlet business tasks, their built up the accompanying auxiliaries as focal food handling focuses between year 2005 and 2007:  ·Ã‚       Emperor’s Kitchen started activities in 2005;  ·Ã‚       Esquire Chef initiated activities in 2007;        Dynasty Confectionery started tasks in 2007. In 2005, Gongga Food’s business exercises additionally extended to take into account the obtainment of food things for â€Å"OLDTOWN WHITE COFFEE† bistro outlets. Around the same time, Gongga Food likewise got a HALAL accreditation from the Islamic Religious Department of Perak for the creation of its simmered espresso powder. Moreover, OLDTOWN Group’s has acquired a HACCP accreditation from BM TRADE Certification Ltd for the preparing and assembling of drink roducts. In 2006, the organization additionally extended the item fare to Japan and China markets. Around the same time, the organization joined Dynasty Kitchen as a dissemination community, which started tasks in 2007. During this year, group’s organization additionally joined Oldtown Berhad, which will concentrate on venture holding and arrangement of the board administrations as per its posting on the Main Market of Bursa Securities. In this way the OLDTOWN Group’s likewise began trading to Thailand and Philippines.In perspective on group’s organization intends to extend more bistro outlet business activity to Singapore, OLDTOWN organization additionally fused Oldtown Singapore in 2007 to give the boar d administrations, flexibly of food and drink things to bistro outlets in Singapore. OTK Singapore started tasks in 2008 with the dispatch of the first â€Å"OLDTOWN WHITE COFFEE† bistro outlet in Singapore. In 2008, the organization of Dynasty Confectionery and Esquire Chef acquired HALAL affirmations from the Islamic Religious Department of Perak for the handling of different foods.On other food-preparing auxiliary, Emperor’s Kitchen got HALAL confirmation from the IFRC ASIA. To additionally certify, OLDTOWN Group’s adherence to worldwide sanitation standard and White Cafe accomplished ISO 22000:2005 affirmation and ISO 9001:2000 from BM TRADA Certification in 2008 notwithstanding GMP accreditation by the Department of Public Health, Ministry of Health Malaysia around the same time. Inside 2008, OLDTOWN Group’s has extended the product offerings to remember 3-for 1 moment espresso blend in with stick sugar.In 2009, Gongga Food acquired a HACCP confirmat ion from BM TRADA Certification Ltd for the creation of cooked espresso powder. OldTown White Coffee presently sends out its moment drink blends to in excess of 10 nations worldwide and plans to grow its bistro outlet organize in the locale. The gathering has a broad chain of bistros in Malaysia by means of 194 outlets as of end Nov 2011, and furthermore works a couple of outlets that are open day in and day out in specific territories. This count incorporates completely and incompletely possessed outlets, establishment outlets and authorized outlets.